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agusdemak - 28/07/2010 10:19 PM
#1
[share] all about freelance
ALL ABOUT FREELANCE

Thread ini dibuat bukan bermaksud untuk menggurui, melainkan saling berbagi pengalaman dalam bentuk artikel... Silakan jika Anda mempunyai artikel untuk ditambahkan disini... Baik artikel yang keluar dari pemikiran Anda, dari buku maupun dari berbagai sumber yang tersebar di internet.

Mari jadikan satu di sini supaya menjadi sebuah wadah untuk belajar bareng dan berbagi pengalaman, network, maupun job.

Salam...

[share] all about freelance


[B][B][INDEX] All About Freelance[/B][/B]

Freelence designer ...dah punya NPWP belum ?

5 Steps to Winning Any Client Project

5 Useful Things You Could Do Tomorrow

5 Tricks That Make You More Attractive to Clients

5 Useless Things You Did Today

6 Simple Ways to Promote Your Online Business Offline

freaklancer

Apakah Freelancer membutuhkan rencana bisnis ?

Freelancer, Kita Adalah Pejuang Independen!

Personal Branding Sebagai Senjata Rahasia Para Freelancer

Pekerjaan Tetap: Peluang atau Hambatan

Fresh Graduate Siap Tempur

Ebook gratis: Go Freelance – The complete guide to going freelance

Ebook gratis: Creative Freelancing

Mengatasi Gangguan Saat Bekerja

10 Hidden Skills of Successfull Freelancers

10 Steps to Attract New Clients for Your Graphic Design Business

10 Things to Do When a Customer Rejects Your Work

12 Things You Should Never Say to a Client

Terlalu Letih Mengejar Client

3 Hal yang ga banget untuk dilakukan ke klien

Percakapan dengan Klien: Formal atau Santai ?

3 Cara Mudah Mendapatkan Klien Secara Reguler

7 Mantra Sakti Menjadi Freelancer/Entrepreneur

Freelancer itu (Harus) Seperti Kecoa !

Freaklancer

Apakah Freelancer membutuhkan rencana bisnis ?

Freelancer, Kita Adalah Pejuang Independen!

Personal Branding Sebagai Senjata Rahasia Para Freelancer

Pekerjaan Tetap: Peluang atau Hambatan

Fresh Graduate Siap Tempur

Ebook gratis: Go Freelance – The complete guide to going freelance

Ebook gratis: Creative Freelancing

Mengatasi Gangguan Saat Bekerja

Customer Service ala Sopir Angkot

Refreshing Singkat Bagi Freelancer

6 Hal yang sering dilupakan oleh freelancer

Cara Membuat Klien Setia Pada Anda

Membangun Kepercayaan Klien

Cara Menaikkan Harga Jasa Anda

Mengatur Waktu Anda Lebih Efektif

Mengatur Waktu Anda Lebih Kreatif (Lanjutan)





Salam Freelancer...
[share] all about freelance
wongjatim - 28/07/2010 10:29 PM
#2

[B][B][INDEX] All About Freelance[/B][/B]

Freelence designer ...dah punya NPWP belum ?

5 Steps to Winning Any Client Project

5 Useful Things You Could Do Tomorrow

5 Tricks That Make You More Attractive to Clients

5 Useless Things You Did Today

6 Simple Ways to Promote Your Online Business Offline

freaklancer

Apakah Freelancer membutuhkan rencana bisnis ?

Freelancer, Kita Adalah Pejuang Independen!

Personal Branding Sebagai Senjata Rahasia Para Freelancer

Pekerjaan Tetap: Peluang atau Hambatan

Fresh Graduate Siap Tempur

Ebook gratis: Go Freelance – The complete guide to going freelance

Ebook gratis: Creative Freelancing

Mengatasi Gangguan Saat Bekerja

10 Hidden Skills of Successfull Freelancers

10 Steps to Attract New Clients for Your Graphic Design Business

10 Things to Do When a Customer Rejects Your Work

12 Things You Should Never Say to a Client

Terlalu Letih Mengejar Client

3 Hal yang ga banget untuk dilakukan ke klien

Percakapan dengan Klien: Formal atau Santai ?

3 Cara Mudah Mendapatkan Klien Secara Reguler

7 Mantra Sakti Menjadi Freelancer/Entrepreneur

Freelancer itu (Harus) Seperti Kecoa !

Freaklancer

Apakah Freelancer membutuhkan rencana bisnis ?

Freelancer, Kita Adalah Pejuang Independen!

Personal Branding Sebagai Senjata Rahasia Para Freelancer

Pekerjaan Tetap: Peluang atau Hambatan

Fresh Graduate Siap Tempur

Ebook gratis: Go Freelance – The complete guide to going freelance

Ebook gratis: Creative Freelancing

Mengatasi Gangguan Saat Bekerja

Customer Service ala Sopir Angkot

Refreshing Singkat Bagi Freelancer

6 Hal yang sering dilupakan oleh freelancer

sumber hardisk TS D
agusdemak - 28/07/2010 10:38 PM
#3

Hehehehehe... makanya ntu ane nanya dan ane kasih code [ASK] gan...

Nah buat yang berkapasitas, silakan di delete aja threadnya, ntar ane menuju yang di sebelah D

Kalo di ntu thread kan sharing mengenai surat2 kalo ga salah nyak....???

Nah nyang ni ane ada kumpulan artikel2nya getu gan... dan mangsud ane ntar, ane update continually geto deh... how how how...???
wongjatim - 28/07/2010 10:44 PM
#4

nah kalau ente sudah ada banyak artikel terkait freelance designer dan serba-serbinya ya monggo dishare aja. kalau gak yakin mo buat, mending jalan2 dulu tuh di index thread. terkait freelance designer, emang aku barusan ketemu cuma satu doang D selanjutnya kalau ente mo tambahi, monggo aja deh D
agusdemak - 28/07/2010 10:46 PM
#5

Oke de, ato daripada harus nambah thread lagi, ane ubah judul threadnya, trus ane terusin di sini gimana ya gan?

Thanks...
wongjatim - 28/07/2010 10:52 PM
#6

kenapa gak dari tadi hammers

kalau butuh index, aku bisa bantu D

buruan gih D
spinter - 28/07/2010 11:10 PM
#7

ane dukung gan, berhubung freelancer juga..
btw, tadi nemu buku di Gramedia, tentang Designer Freelance..
tapi isinya lebih ke arah teknik2 corel dan photoshop. emang cuma baca scanning aja sih, jadi ngga ane beli..
Padahal udah penasaran banget baca judulnya, ehh isinya agak melenceng. Sekarang ane nunggu artikel2 agan agusdemak aja deh, kayaknya bakal mantap nii..
add146 - 28/07/2010 11:46 PM
#8

Seep, hajar ae mas ... ben tambah ilmu
ki aq yo jange resign, dadi freelance an ae, hehe





[share] all about freelance
agusdemak - 29/07/2010 12:58 AM
#9
5 Steps to Winning Any Client Project
Oke deh kalo gitu, langsung ane mulai upload atu2 ya.. meski yang ga bisa bahasa inggeris masih bisa raba-raba dikit lah... kalo mau yang versi indo ya ke jasa penerjemah dulu D
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The ability to win new client projects is an essential skill to any freelancer. It’s something we freelancers practice from the day we get started, and it’s usually a skill that builds over time.

Aside from just practice, there are actually a lot of things you can do to become better at winning new client projects. Winning projects is not a confusing process, and it can actually be broken down very methodically.

In this article we’ve done just that, and divided the project-winning process into five steps. Read on for an explanation of each step, and a few tips for what you need to do to win at each stage of the game.

Step 1: Foot in the Door

The very first step in winning any new project is to get your foot in the door. There could be tens or hundreds of freelancers vying for the attention of the client, and in this stage the client will typically only connect with 3-5 freelancers from the overall group. You need to find your way into that smaller group that gets past this stage.

Purpose — The overall purpose of this stage is for the client to weed out the poor quality freelancers and narrow it down to a few people to look at further. For the freelancer, the purpose of this stage is to simply get noticed and appear to be a reasonable solution.

How to win — To win this stage you need to do several things. First, put your best foot forward. Make sure you are polite and show your best work. Second, you need to be personal. The best freelancers will only respond to job ads where they can offer a personal response that is tailored to the individual client. Form letters tend not to work well.

Finally, there’s always the option of cheating. If you know someone in the organization or have another connection to the client, use it. A good referral will let you pass right by this stage and into the next one.

Step 2: The Icebreaker

The icebreaker stage starts as soon as you’ve actually gotten the attention of your potential new client. Maybe they emailed you back saying they were interested in your services, or possibly you talked to them over the phone and are scheduled for another conversation. Once they want to talk with you, that’s when this stage begins.

Purpose — No matter where your potential new client came from, the purpose of the icebreaker stage is the same: to show them you can communicate effectively. Via phone, via email, it doesn’t matter — you need to prove that you can listen, understand the client’s needs, and respond effectively. Only then will they be willing to move into the next stages.

How to win — Listen or read carefully so you know what they are looking for, then paraphrase their needs back to them so that you can show that you understood them. The key is to be able to explain their own needs and goals back to them, and that way they will have no doubt that you can listen and understand what they want.

Step 3: Due Diligence

The due diligence stage is where the client takes their favorite freelancers, as determined in the last few stages, and researches them a bit further to make sure that they are going to get a good final result. This stage generally includes looking at your website, portfolio, and other online profiles.

Purpose — The key purpose of this stage is for you to prove that you are capable of delivering high quality work on a reasonable time frame. The client needs to trust you enough to feel good spending their money.

How to win — This is stage of the process really can’t be faked (and it would be bad to do so). You need to put as much relevant information about you, your past work, and your company online as possible. Show the potential client that you can reliably deliver excellent work and, of course, always show your good side :-)

Step 4: Bidding

The bidding stage is where you will submit a proposal or discuss costs and scope with the client. This stage sometimes determines who will win the project, but often times it is just another step and the project will be awarded based on how the client feels about interacting with you.

Purpose — The purpose of this stage is to take the needs and goals of the potential client and use them to formulate a project proposal, decide on scope, and create an estimated price.

How to win — Winning the bidding stage has two distinct parts to it: getting the project, and getting a good project. Not only do you want to win the project, but you need to make sure it is a good price for you and that it is actually a project you want to have. The key to doing both of these things is to provide a cost estimate that is fair to both you and the client.

Another trick for winning at this stage is to provide a ‘modular’ proposal. Break the project into multiple different pieces and price them all out individually. That way the client can mix and match, and you’ll always get a fair price for the work you will be doing.

Step 5: The Close

The closing stage begins as soon as the client decides that they want to work with you. At this point you need to go from the client saying ‘yes’ to having signed contracts, an agreement on cost and scope, and an initial payment.

Purpose — The goal of this stage is to get contracts signed, payment handled, and the project started. At this point the project is practically won, and you need to make sure that everything goes smoothly so nothing can derail the project.

How to win — Closing the project is all about being organized and having a system. Know exactly what the client needs to sign, have your paperwork ready, and confidently request a deposit so that you can get started. If you’ve completed the other four stages well, this should all go very quickly and easily.

Putting It All Together

Combining these five stages into a solid overall strategy isn’t usually that difficult — it generally requires a bit of work and some practice . Once you have the individual parts created, it’s just a matter of learning how to implement everything together and work with the different situations that you’ll face.

Often times these five stages can get mixed around or smashed together, but the results and goals of each part are generally the same. Working on each of the building blocks will definitely improve your overall results, and with a bit of practice you’ll see that winning new projects isn’t all that difficult.

How Do You Win Projects?

Do you use a similar strategy to win your projects, or do you do something altogether different?

[share] all about freelance
agusdemak - 29/07/2010 01:03 AM
#10
5 Useful Things You Could Do Tomorrow
There are all sorts of useless tasks which end up making maximizing results as far as your personal productivity level is concerned next to impossible. I have referred to 5 of the absolutely useless things which most people do on a daily basis and, as a logical follow-up, here are 5 extremely useful things which you could start doing tomorrow:

1) Get Up Earlier

Let’s face it: would it kill you to get up earlier tomorrow (of course, that means that you should also go to sleep earlier tonight)? You’d be surprised as to how incredible the results you could be experiencing may be as a result of such an approach.

Use the extra free time you gain however you see fit: spend more time with your beloved ones, work on a certain project, the possibilities are virtually endless and, as a result, getting up earlier tomorrow will definitely prove to be a decision you will not regret.

2) Start the Day with a Prioritized To-Do List

Being organized is always a must and spending a few minutes each day in order to put together a prioritized to-do list is definitely the way to go. After all, starting the day knowing which tasks you will need to complete and, even more so, knowing what your priorities are as well is definitely extremely productive, so why not give it some thought?

3) Work Out for a Few Minutes

Why not try to work out for a few minutes right after waking up? You can rest assured that such an approach is an excellent way to start the day. You will feel better, you will be energized and, of course, ready to maximize results as far as the tasks you will be working on are concerned.

4) Organize Your Office

How much time are you currently wasting as a result of the fact that you always seem to misplace certain objects? Things do tend to add up, so why not do something about it? Find some time to organize your office accordingly, it’s a small investment on your part which will, without a doubt, pay off in the long run.

Aren’t you tired of working in an office which is simply a mess? Aren’t you tired of having to always waste valuable time by searching for all sorts of objects you have misplaced? If so, then why not do something about it?

5) Make Plans for the Future

Why only limit yourself to dealing with the present? You don’t have to invest hours upon hours of your time, a few minutes every now and then will definitely do the job. How do you see yourself and your business a few years from now? What are you willing to do in order to get there? Answering these questions every once in a while will definitely prove to be more than worth it, so what are you waiting for?

Now that you know which useless tasks you need to eliminate from your daily routine and which ones you can replace them with, taking action is a must. Are you ready to get started?



[share] all about freelance
add146 - 29/07/2010 01:19 AM
#11

nuhun gan, ane bantu rate ...









[share] all about freelance
agusdemak - 29/07/2010 04:57 AM
#12

Iya gan, tolong di rate, nih ane kasih beberapa lagi...
agusdemak - 29/07/2010 05:01 AM
#13
5 Tricks That Make You More Attractive to Clients
In this article, I want to focus on the ‘winning good clients’ part. Specifically, I want to share a few tips that will make you more attractive to potential clients. Assuming you have a prospect or two that you’d like to work with, these tips should help you close the deal and get the check.

Winning a new client generally isn’t as difficult as it seems. Prospects usually only have a few specific needs to be met, and if you can handle them you’ll generally be good to go. In some cases, it can take a little bit extra — and that’s where these tips can come in handy.

1. Respond Quickly to Calls and Email

It seems like such a small thing — answering client emails within an hour, instead of within a day or within the week — but it actually makes quite a difference in how potential clients perceive you and your company.

Faster replies make it easier for the client to exchange information with you, and they will feel much more comfortable dealing with you as a result. As a freelancer, clients are buying into you as much or more than anything else, so by making them more comfortable you are making yourself more appealing to work with.

Be careful with this tip, though, because it is important to balance the need to reply quickly with your own personal need to stay productive. As productivity gurus will tell you, frequent interruptions (to answer email, for example) will kill your productivity over the course of a day, so it’s often best to set aside ‘emailing time’ every few hours. That way you can both respond quickly and maintain your productive blocks of work.

2. Negotiate on Scope, Not on Price

What?! Are you saying that keeping my prices higher will make me more attractive to potential clients?

That’s right — lowering a price for your client, in most cases, will make you seem more desperate and less confident. Confidence is a key factor in the hiring process, and the more confident you are the more attractive you will be to clients (even if they say the opposite).

If you want to negotiate with your prospective clients, which is often a good thing, make sure you don’t lower the cost without lowering the scope. If you lower the cost without shrinking the scope of the work, you’re essentially telling the client that you aren’t actually worth what you originally asked for — which isn’t a good thing.

3. Show Off Past Success

When was the last time you spent hundreds or thousands of dollars to buy something? Do you remember what it was like, debating the positives and negatives with yourself, wondering if things would work out the way you planned?

Most businesses go through this as well–even big ones–and this insecurity is one of the major reasons that a clients pull back from deals. If you can ease your potential client’s mind, and provide some assurance that their purchase will work out well, then you’ve just made yourself a significantly more attractive choice.

One of the best ways to give your clients this confidence in your work is by showing off previous work and successes. Telling a potential client a story about how you launched a website a few weeks ago that has already made several thousand dollars in sales will make them a lot more likely to buy from you.

A portfolio, testimonials, and case studies are all good ways to show off your previous work. The more information you can offer, and the more relevant it is to your potential clients, the better your results will be.

4. Use Pretty Things

This one is rather obvious, but it’s still worth mentioning — using visually attractive elements when dealing with clients will make your business seem more attractive and professional.

What kind of pretty things can you use to spruce things up? Here are a few ideas:

[*]Hardcover Portfolio — In a face-to-face meeting, few things can impress like a hardcover, full-color portfolio of your work (you can get these from Lulu for around $30). Make sure to use big, attractive images and consistent branding.
[*]Branded Stationery — We freelancers tend to use a lot of documents; from proposals, to contracts, to many other forms of communication. Unifying all of these under a consistent brand, whether in a printout or PDF, will go a long way towards projecting an atractive appearance.
[*]Professional Website — This is a pre-requisite for web designers, but for other types of freelancers it is often overlooked. If you don’t have the money to buy a custom design, try spending a few dollars on a professional wordpress theme and then customizing it with your logo. A clean and professional website will go a long way towards impressing clients.



Using a collection of professional and visually appealing materials will make your business seem more established, credible, and attractive to potential clients.

5. Be Personal

In these days of information overload and advertising bombardment a little bit of authenticity can go a long way towards winning clients. Show your prospects that you have a personal side, and that you enjoy your work. Take an interest in your clients, their situation, and the overall well-being of their business. If you care about them, chances are they will start to care about you — and before long you’ll have a lasting freelance relationship.

It is important to note that there are some tricky boundaries to watch out for with this tip. Many clients like to keep things strictly business, and in those cases you’ll need to express your personality through business-related subjects. Other people will quickly want to become your best friend, and in those cases I’d caution you against going too far if you don’t want that type of relationship. I generally recommend staying with business related topics for at least the early stages of your relationship. If you’ve had a client for a while, and think that it would be okay to talk more personally, then definitely follow your best judgement.

Remember, trust is the center of any relationship — personal or business — so make sure to stay honest and authentic no matter what the situation.
One Last Question…

No matter what method you use to attract clients, it’s important to attract the right type of people. A freelance business just can’t work if your clients are all cash-starved, over-bearing, need-it-right-now types — you need to actively attract and screen for good clients. A few of the tips in this article can help with that (like not negotiating lower prices), but they are only a small step in the right direction.

So, here’s my question for you:
How do you attract the best clients, while screening for bad ones?



[share] all about freelance
agusdemak - 29/07/2010 05:06 AM
#14
5 Useless Things You Did Today
Are you interested in getting more things done? Does it seem that the day should somehow have more than 24 hours so that you can complete all of the tasks on that to-do list of yours? Well guess what: you are wasting valuable time each and every day with useless activities which are simply not worth it.

Actually, here are 5 useless things you may have done today, let’s analyze them and see if they sound familiar:

1) You Have Watched Too Much TV

I personally hate TV and consider it one of the most dangerous time-wasters. First of all, it should be clear that, when watching TV, you are not doing anything productive. Honestly, do you think that staring at a screen just for the sake of it is worth it?

Entertainment? Fun? You can’t be serious! Most shows you see on TV are absolutely horrible, is that what they call entertainment, is that what they call fun? Obviously, you are not a robot and need to relax, but wouldn’t spending quality time with your beloved ones, for example, seem like a better approach?

2) You Have Checked Your Email Hundreds of Times

More than a few people end up wasting a lot of time as a result of checking their email over and over again. Unless we’re talking about exceptions, about cases when you are expecting some extremely important news, checking your email once or twice per day will be more than enough.

3) You Have Gone Overboard with Chatting

Online or offline, you have to understand that, as far as chatting is concerned, you will reach a point when enough is enough. Sure, there is nothing wrong with catching up, but let’s face it: you most likely have a lot of things to do which should occupy a higher spot on your priority list.

4) You Have Followed Useless Websites

Let’s try to be honest here: is spending hours upon hours watching videos on YouTube or posting on all sorts of forums your idea of being productive? I didn’t think so. There are more than a few websites which are simply not worth your time and, if you are serious about maximizing results as far as your personal productivity level is concerned, keeping the time you spend there to a bare minimum is simply a must.
As a result, you need to either eliminate such websites from your daily surfing routine altogether or, at the very least, spend far less time following them compared to the present.

5) You Have Been Taking Breaks Between Breaks

There is absolutely nothing wrong with taking breaks and, in fact, it’s perfectly natural, but on the other hand, going overboard is not an option. You may think that you are being smart by taking a lot of breaks but, in the end, the only person losing out as a result of such an attitude will be yourself.


Harusnya tambahin satu point lagi...

6) Ngaskus mulu, kerjanya kapan D

Istirahat dulu deh, sambil nunggu komentar dan respon para agan-agan di mari...



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agusdemak - 29/07/2010 12:19 PM
#15

Wew, masih banyak nih... ga ada respon? minimal bantu rate lah... ga usahlah kasih ijo-ijo.. ane ga butuh itu soalnya p
Aurielle - 29/07/2010 01:43 PM
#16

Tambahin Lagi Artikelnya \)
Tar Malem OL Di PC Aku Rate *5 ;)[share] all about freelance
add146 - 29/07/2010 01:58 PM
#17

Ayo gan tak tulungi UP wes....
sup:









[share] all about freelance
iqi - 29/07/2010 01:59 PM
#18

bukannya gak bisa inggris atau males baca inggris.. tapi bukannya lebih enak kalo pake indonesia?
agusdemak - 30/07/2010 12:32 AM
#19

Quote:
Original Posted By iqi
bukannya gak bisa inggris atau males baca inggris.. tapi bukannya lebih enak kalo pake indonesia?


Nih artikel emang dari sononya bahasa gituan gan, ini aja ane posting sambil ngerjain project, jadi kalo harus translate ke indo yang ada project ane ga kelar2 dan ane dilempar bata ama klien ane p
agusdemak - 30/07/2010 12:35 AM
#20
6 Simple Ways to Promote Your Online Business Offline
If anyone had told me twenty years ago that I’d be responsible for marketing and selling for a service-oriented business, I’d never have believed them. Yet, as a freelancer, that’s exactly what I do. I market and sell my writing services to my clients.

Back then, if someone had asked me to list twenty potential careers in order of how interested I was in each of them, sales would have come in dead last every single time.

“I just can’t do it.” One freelancer told me. “I hate to sell things.”

Another freelancer added this: “Promoting my business seems so boastful. How can I market my products and services without boasting?”

I absolutely understand those concerns. In many ways, they echo my own fears and worries. However, if you are going to be successful in your freelancing business, then you will eventually need to learn to promote that business.

There’s been a lot written about promoting your business online. If you’re like me, then you’ve already read a wealth of materials about online promotion. You may already even excel at promoting your business online. Good for you!

Now, it’s time to explore offline promotion. When added to your online promotion, these easy offline promotion tips are sure to increase business.
Here are 6 simple ideas for promoting your online business offline:

1. Introductions

Pay attention to what you say about your work when you meet someone new. Whenever I met someone I used to simply say, “I’m a writer,” or “I work from home.” Those responses did absolutely nothing to promote my business. Most people think that a writer is the author of a novel and working from home could mean that I telecommute. Now when I meet someone I say, “I own a business that provides web content, writing, and editing services.” With that response, the person that I’m talking to gets a much clearer picture of what I actually do.

2. Friends and family

Make sure that your friends and family understand your business. I know that this can be a tough assignment. Sometimes family are the very last people to “get it” when it comes to how a freelancer earns money. However, if your friends and family do get it, then when they meet someone and describe your work to them that description will be accurate. How many times have you heard someone say that they got a project from a “friend of a friend?” That can only happen when the friend knows what to say about your business.

3. Business cards

Have one and share it with others. It’s amazing how many freelancers don’t even bother to create a business card. Yet, for many people getting a business card makes a business seem more legitimate. When you create your business card make sure to include your name, your website URL, your e-mail, and any other contact information that you may have. Once you have a business card, hand it out whenever you meet new people, enclose it with letters that you send, and give it to friends and family members.

4. Advertise

Advertising doesn’t have to be expensive. You can take out an advertisement in back of the business section of your local newspaper (look for a smaller paper). You may also be able to place an advertisement in a small, regional magazine. Often, sports teams from local schools and civic organizations are looking for sponsorship. For a small donation, the team is often willing to place an ad for your business in their program. Finally, don’t forget to explore the possibility of placing an advertisement in your local telephone directory.

5. Join a group

One of the easiest ways to promote your online business offline is to become part of an offline group. This expands your network of contacts. Most towns and cities have business-oriented organizations such as the local Chamber of Commerce that you can join. However, an organization need not be business-related for you to engage in networking. If you have a hobby or other special interest, then you can join a group that focuses on that particular interest. Even though your fellow group members may not be potential customers, they may know of someone else who can use your services.

6. Direct mail

Prepare an informative packet for a small, targeted group of businesses (or customers) in your local area that could use your services. Personalize each packet with a letter describing specifically how your business can be of help. Mail the packets out and follow through in a few weeks with a friendly call to see if the potential customer received the packet. Ask if they have any questions about the information that you provided.
Those are my offline marketing tips. They are relatively simple to follow. Most can be implemented on even a very small budget. A few cost nothing at all.



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